How It Works
Choose Your Weekend : Choose your dates
Secure Your Spot : Pay to hold your space
Ship Your Products or handle logistics yourself : We can handle setup, staffing, merchandising, if needed.
Showcase & Sell : Access NYC shoppers, stylists, influencers and local press
Be a part of our October cohort
Weekend 1
(Oct 4-5) 10am - 7pm
Weekend 2
(Oct 11-12) 10am - 7pm
Weekend 3
(Oct 18-19) 10am - 7pm
Weekend 4
(Oct 25-26) 10am - 7pm
Jourhuit X Soho House
We curated exclusive retail experiences in collaboration with Soho House, bringing together sustainable, design-forward brands in a high-visibility, luxury environment. The event drew a curated guest list, driving both sales and brand exposure.
We’re now bringing that same level of curation, audience quality, and hands-on merchandising to our upcoming SoHo pop-up, giving independent brands the kind of platform usually reserved for big-budget activations.
What do you get?
Low commitment and risk
Forget $30K pop-ups and risky long-term leases. Jourhuit gives you NYC retail access for a fraction of the cost, so you can test the market, make sales, and grow your reputation without heavy overhead.
Presence in the heart of NYC
Stand shoulder-to-shoulder with the world’s leading brands. Our prime location puts you in front of fashion-conscious locals, global tourists, stylists, and buyers actively looking for the next big thing.
Access to influencers and press
We don’t just give you a space, we put you in the right conversations. Your products get seen by NYC tastemakers, stylists, influencers, and press, opening doors to media features and collaborations.
Be a part of our community
Be part of a curated collective shaping the future of retail. Connect, collaborate, and grow alongside other forward-thinking labels, sharing resources and opportunities to scale faster together.
Raise funds through our partner, Yardline
Through our partner Yardline, you gain access to tailored funding options designed for emerging brands, so you can leverage your NYC presence into long-term growth and expansion.
Styling experience by Vogue stylists
Showcase your products through the eyes of the fashion elite with our Vogue-affiliated stylists, who craft editorial-worthy looks that lend your brand aspirational content and unmatched credibility. We curate an atmosphere that invites shoppers to slow down, engage, and connect, boosting dwell time and increasing sales potential with complimentary drinks and bites.
A Prestigious NYC Address for Your Brand
Step into New York City’s most iconic shopping district, where global fashion houses, trendsetters, and tastemakers converge. Our curated gallery space offers:
Surrounded by luxury boutiques and cultural hotspots
Minimal, gallery-style interior designed to let your products shine
High-intent shoppers, stylists, and buyers exploring the city’s most influential retail neighborhood
This is where emerging brands meet opportunity, gaining the kind of presence that builds credibility, exposure, and lasting connections.